2020 - 2023
PROJECT OVERVIEW
Context: What is Tosan application?
Iranian banking application
Value: Why was it created?
To make banking language and services more user friendly and simpler
To enhance user satisfaction
To modernize customer experience
To reduce the need for in-person bank visits
BANKS WORKING WITH
Mission: How to reach the value?
By Identifying user pain points and expectations through reviews, usability test results, interviews, and observations
By Maintaining product consistency with a shared UI kit among different departments
By creating visual appealing components
By Increasing accessibility to promote equitable access for all users
Target audience: Who is the user?
Iranian banking customers
Users of mobile banking services
Approach: What design methodology/framework used?
Lean UX: Iterative design based on real user feedback and rapid testing
USABILITY STUDY (AB TEST)
Pain Point 1: Determining where to best position the "Save Transaction" toggle to ensure user convenience and intuitive use.
Pain Point 2: Identifying the ideal spot to allow users to save banking information into their contacts without disrupting the transaction flow.
Usability Study Outcome: More users were happier with B, Locating “Save into the contacts” in the destination choosing page and, with A, Locating “Save the transaction” in the receipt page.
BANKS WORKING WITH
TOOLS USED IN THIS PROJECT
2024