2024
PROJECT OVERVIEW
Context: What is Budgetzen application?
A feature integrated into the Coles app that helps international students track personalized discounts and ethical product deals by analyzing their shopping trends from scanned receipts.
Value: Why was it created?
To help international students save money
To support students practicing ethical, cruelty-free, and vegan lifestyles
To enhance the grocery shopping experience
To reduce the effort of manually searching for discounts during in-store shopping
Mission: How to reach the value?
By tracking students’ shopping habits through scanning receipts
By personalizing discount notifications based on individual shopping trends
By integrating a simple barcode scan at Coles self-checkout to seamlessly connect purchases to Budgetzen’s tracking system.
By delivering inclusive offers aligned with ethical and vegan product
Target audience: Who is the user?
International students aged 23–27 who:
live near campus, who shop 2–3 times a week at Coles Caulfield and
seek budget-friendly, ethical, or vegan products
Approach: What design methodology/framework used?
Double diamond
DISCOVERY PHASE
SHOWCASING UI
TASK: Saving Money through Budgetzen
TASK: Inclusivity. The ones practicing cruelty free, Vegan and eco friendly life styles
