My role: UI & UX designer
Responsibilities: User research, usability tests, Prototype
PROJECT OVERVIEW
Context: What is Bookiewand application?
AI-Driven Accounting Assistant
Value: Why was it created?
To reduce accounting cycle times
To minimize operational costs
To minimise errors in ledgers
To free up accountants’ time for strategic and analytical tasks
Mission: How to reach the value?
By automating tasks like ledger reviews, invoice verification, and data checks
By ensuring accuracy through AI-based validation
By streamlining workflows and integrating with platforms like Xero
Target audience: Who is the user?
Accounting firms
Junior and senior accountants
Accounting directors and finance teams
Approach: What design methodology/framework used?
Lean UX: Designed through close collaboration with accounting professionals, iterative testing, and interface refinement

DESIGN MODELING
Main Task: "A non-tech-savvy accountant logs into BookieWand, selects a new client, accesses their financial transactions via Xero, and performs a final analysis to identify any potential errors."